You already have the expertise. Now build the business around it.
A 2.5-month program for coaches and experts who have skills, an offer, or early traction, and want a real launch and monetization system instead of another content hack.
Positioning, flagship offer, buyer-driven content, funnel, launch, and sales system. Built with you, on live calls.
- Two tracks. Group Scale Track or a private 1:1 intensive with Katriona and her team.
- Live calls, not a video dump. Bring your offer, content, and funnel and get direct feedback.
- Application only. We take a limited number of people per cohort so the feedback stays real.
Applications are reviewed in the order they come in. Next cohort starts September 15.
Most experts don't have a talent problem. They have a packaging, distribution, and follow-up problem.
Your results are real. The system that sells them isn't built yet.
Your positioning is fuzzy
You can help a lot of people with a lot of things, which is exactly why nobody can repeat what you do in one sentence. Vague positioning kills premium pricing before the offer ever gets seen.
Your offer isn't built to sell
Coaching by the hour, custom every time, priced by feel. No flagship promise, no structure, no ladder. So every sale starts from zero and every month starts empty.
There's no path from content to cash
Content goes out, some people watch, and then nothing. No lead capture, no funnel, no application process, no follow-up. Attention leaks out the bottom instead of turning into clients.
Coach Scale Code closes all three: what you're known for, what you sell, and how people actually buy it.
Coach Scale Code
2.5 months. Eight build modules, live strategy and implementation calls, and direct feedback on your real business: your positioning, your offer, your content, your funnel. We go beyond the basics and build the launch and monetization system around your expertise.
What you'll have built by the end
Not notes. Assets. Every module ends with something live in your business.
A positioning statement people repeat
One clear line on who you help, what you get them, and why you. Used across your bio, content, and sales conversations.
A flagship offer with a real promise
Structure, pricing, bonuses, and a sales angle, packaged so it can be sold at premium instead of billed by the hour.
Content that pulls in buyers
The topics you own, the angles that attract people who can pay, and a posting rhythm you can hold.
A funnel with a clear buyer journey
From content to lead capture to application or checkout, with no dead ends. Reviewed by the team.
A launch plan with dates on it
What you say, in what order, on which channels, so a launch is an executed plan, not a mood.
Your first digital product
Chosen and structured around your audience and sales goals, so you have an entry point below your flagship offer.
By the end, you'll have a personalized online coaching business: content that attracts leads, a flagship offer, a funnel, and a first digital product ready to sell.
Positioning & Messaging
Define who you're for, the transformation you deliver, and the message that makes you the obvious choice instead of one of many.
Flagship Offer
Build the offer everything else points to: promise, structure, pricing, bonuses, and the angle that makes it sell.
Content That Attracts Buyers
Move from content that gets views to content that gets clients. Topics to own, angles that convert, and the formats that carry authority.
Launch Strategy
How to open and close an offer on purpose: the runway, the sequence, the story arc, and the days that do the selling.
Funnel & Lead Generation
Landing page structure, lead capture, and the flow that carries someone from a Reel to a booked call or a checkout page.
Sales & Follow-Up
The application process, the sales conversation, objection handling, and the follow-up that recovers the deals most coaches drop.
Digital Product / Offer Ladder
Choose and structure the right first product, then build the ladder from free to entry to flagship so buyers have somewhere to go next.
90-Day Scale Plan
Leave with a dated plan: what you launch, what you post, what you sell, and what you measure over the next quarter.
Personalized guidance the whole way through
You get 8 live group calls in the Scale Track. Bring your business, content, offer, and funnel, and get direct feedback on what to change, build, or improve.
With Katriona
Positioning, content, offer, and strategy. The decisions that determine what you're known for and what you're able to charge.
With Katriona's team
Funnels, launches, sales systems, and implementation. The build work that turns strategy into pages, sequences, and a working process.
Choose your track
Same system, two levels of access. The difference is how much of it is built with you personally.
Expert to Business: Scale Track
For people who already have expertise, an offer, or some traction and want to go deeper into launching and scaling.
2.5 months · 8 live group calls · Payment plans available
What's included
- All 8 build modules, from positioning to your 90-day scale plan
- 4 live calls with Katriona on positioning, content, offer, and strategy
- 4 live calls with the team on funnels, launches, sales systems, and implementation
- Direct feedback on your business, content, offer, and funnel on the calls
- Every template, structure, and framework used inside the program
Best for
- You have an offer or clients already
- You want structure and momentum
- You're happy to implement yourself
Coach Scale Code: Private
For people who want deeper personalization and a faster buildout, with private strategy and implementation support with Katriona and her team.
2.5 months · Private 1:1 · Payment plans available
What's included
- 1:1 Strategy Calls with Katriona: sharpen your positioning, message, offer, and authority
- Private Offer Buildout: your flagship offer with promise, structure, pricing, bonuses, and sales angle
- Private Content Strategy: what you should be known for, what topics to own, what angles attract buyers
- 1:1 Implementation Calls with the team: landing page structure, funnel flow, application process, digital product structure, launch plan
- Funnel Review: your funnel reviewed so your audience has a clear path from content to checkout or application
- Digital Product Strategy: the right first product for your audience, expertise, and sales goals
- Priority Feedback: higher-touch review of your content, offer, sales page, and funnel assets
Best for
- You want personalized strategy, not group training alone
- You want the buildout done faster
- You want closer support and priority feedback
Not sure which track fits? Apply anyway. We'll tell you on the call, and we'll tell you if neither one does.
Side by side
| What you get | Scale Track | Private |
|---|---|---|
| All 8 build modules | ✓ | ✓ |
| Live calls with Katriona | 4 group | Private 1:1 |
| Calls with Katriona's team | 4 group | Private 1:1 |
| Offer buildout | Guided | Built with you |
| Content strategy | Guided | Built with you |
| Funnel review | On group calls | Private review |
| Digital product strategy | ✓ | Private |
| Priority feedback on your assets | ✕ | ✓ |
| 90-Day Scale Plan | ✓ | ✓ |
This program is application-only. Not to be exclusive for the sake of it, but because the calls only work when the room is full of people we can actually help.
Fill out the application
Tell us about your business, your offer, your audience, and where you're stuck. It's short, and it's the same information we'd ask on the call anyway.
Get on a fit call
A short call with our team to look at where you are, which track fits, and what the first 90 days would look like for you. If neither track is right, we'll say so.
Claim your seat and start
Choose your track and payment option, complete onboarding, and get your first strategy call scheduled. Then the build starts.
Apply for Coach Scale Code
Two tracks. 12 seats this cohort. Applying costs nothing and commits you to nothing.
Investment and payment options are discussed on the fit call.
Cohort starts September 15. Applications reviewed in the order received.
FIRSTOr no deal
We'd rather turn you down than take your money.
At this level, a wrong fit costs you more than the price. So before anyone joins, we look at your business on a call: your offer, your audience, your traction, and then decide together whether this is the right move right now.
If you're too early, we'll tell you what to build first. If a different track fits better, we'll point you there. And if it's a yes, you'll know exactly what the next 90 days look like before you pay anything.
No pressure on the call. Either it's obviously right, or it isn't.
This is for you if...
- You already have expertise, a service, or clients, and you know it's worth more than you're currently charging.
- You're booked by the hour, custom every time, and there's no flagship offer everything points to.
- You're posting and getting attention, but there's no funnel underneath it turning that attention into calls.
- You've had good months and dead months, and you want a launch system instead of hoping.
- You want direct feedback on your offer and your funnel, not another course you watch alone.
- You're ready to build in the next 2.5 months, not "sometime this year."
This is not for you if...
- You're starting from absolute zero with no audience, no skill to sell, and no offer. Start with Content to Cash instead. This program assumes you already have something to scale.
- You want it done for you. We build it with you, and you do the reps.
- You want a guaranteed income number. Nobody honest can give you one.
- You won't show up to the calls or send work for feedback between them.
- The investment would be a genuine financial risk right now. Come back when it isn't.
Hi, I'm Katriona
Not long ago, I was looking at $3.47 left in my bank account and knew I was meant for more.
No film crew, no budget, no studio. Just an iPhone and a refusal to stay broke. I stopped posting random clips and started treating content like a science: how to stop a thumb, build trust, and convert views into buyers.
10 months later: 1,000,000+ followers and $700K+ made in 2025, with $0 spent on ads.
My monthly income scaled: $3K/mo → $10K/mo → $15K/mo → $60K+ months.
But the part nobody talks about is what happens after the audience shows up. Attention on its own doesn't pay. What paid was the positioning, the flagship offer, the funnel underneath the content, and the follow-up that caught everyone the content warmed up.
Coach Scale Code is that back end: the offer, the funnel, and the launch system, built with you and my team, around your expertise.
Frequently Asked Questions
How is this different from Content to Cash?
Content to Cash is for building an audience from zero and making your first income online. Coach Scale Code is the next level: it assumes you already have expertise, an offer, or traction, and it builds the business system around it: positioning, flagship offer, funnel, launch, sales, and a digital product ladder.
Do I need a big audience to be accepted?
No. Some people come in with a small, engaged audience and a strong skill; others come in with a bigger following and no offer. What matters is that you have real expertise or results to build on, and time to do the work over the 2.5 months.
What if I don't have an offer yet?
That's a big part of what we build. The Flagship Offer module and, on the private track, the private offer buildout exist exactly for this. What you do need is the expertise or service the offer will be built from.
How much time does it take each week?
Plan for the live call plus a few hours of build time each week. The modules are short on theory and long on output. Most of your time goes into producing the assets, not watching lessons.
Which track should I choose?
Choose the Scale Track if you're comfortable implementing on your own and want structure, deadlines, and feedback on group calls. Choose the 1:1 Private Intensive if you want your positioning, offer, content strategy, and funnel built with you personally and reviewed privately. If you're unsure, apply and we'll recommend a track on the call.
Are payment plans available?
Yes, on both tracks. We'll walk you through the options on the fit call so you can pick what works for your cash flow.
What happens after I apply?
You'll get an email to book a fit call, usually within 48 hours. On the call we look at your business and decide together whether one of the tracks is right. There's no payment involved in applying, and no obligation after the call.
What if I'm not accepted?
Then we tell you why, and what to build first. Being too early isn't a rejection of you. It usually just means an audience or an offer needs to exist before this program can do its job.
Is there a refund policy?
Seats are limited and the work starts immediately, so enrollment is final once you join. That's exactly why we do a fit call first, so both sides know it's right before any money moves.
Does this work outside the US?
Yes. The positioning, offer, content, and funnel principles work in any market, and calls are run at times that cover the cohort. Everything is delivered online.
In 2.5 months you'll either have a flagship offer, a funnel, a launch plan, and a product ready to sell, or the same expertise, still priced by the hour, still invisible to the people who'd happily pay for it. The application takes two minutes.
Cohort starts September 15 · Fit call before anyone joins